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Introduction


Adam Bold founded The Mutual Fund Store® with a vision of becoming a premier, independent, fee-based investment advisory and asset management services firm. After spending a number of years in the commission-based, broker-dealer side of the financial services industry, Adam’s vision included a move to a fee-based, advisor-client relationship model where investment decisions and recommendations would be made strictly with clients’ best interests in mind.



The business model is both simple and powerful:

  • Offer customized mutual fund investment advice and asset management to clients with as little as $50,000.

  • Guide clients based on detailed analysis of the full universe of mutual funds, seeking the funds that are right for each client, in today's market.

  • Utilize research of all mutual funds, including the managers making the daily buy, sell and hold decisions, from The Mutual Fund Research Center®.

  • Maintain strict independence from mutual fund companies, receiving no commissions, and charging no loads to our clients.

  • Charge a simple, all-inclusive fee, eliminating the financial product sales game.

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