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WHAT MAKES THE MUTUAL FUND STORE® SPECIAL

Company founder and Chief Investment Officer Adam Bold founded The Mutual Fund Store® (TMFS ) with a vision of becoming a premier, independent, fee-based investment advisory and asset management services firm. After spending a number of years in the commission-based, broker-dealer side of the financial services industry, Adam’s vision included a move to a fee-based, advisor-client relationship model where investment decisions and recommendations would be made strictly with clients’ best interests in mind.

You may be asking yourself, “What does it mean that TMFS is an independent, fee-based advisor?” It means TMFS clients have peace of mind from knowing the company has not entered into ‘preferred relationships’ with any mutual fund company and will not derive any income specific to an agreement which pays them for utilizing that company’s funds. Instead, our screening process for identifying mutual funds that TMFS advisors utilize in client portfolios includes a heavy emphasis on identifying managers whose funds’ have generated strong, consistent performance over extended periods of time. Also, because TMFS advisors are paid a small percentage fee of their clients’ total assets under management, they are motivated with their clients to see portfolio values increase. TMFS advisors collect no other fees or commissions and are bound by ongoing fiduciary duty to keep their clients’ best interests in mind as they manage investment accounts on their behalf.

For many years, most fee-based investment advisors typically catered only to the very wealthy while individuals with smaller amounts of investment assets managed money on their own or relied on commission-based, brokerage relationships which may not always favor clients. Many fee-based, investment advisors operate with minimum account balances of $1 to 2 million or more. Typical clients of The Mutual Fund Store® open investment accounts with as little as $50,000.

Adam developed a client relations system – Strategic Asset Management System (SAMS) – that focused on development of the advisor-client relationship and personalized mutual fund management unique to each client based primarily on his or her financial goals and ability to tolerate fluctuating security prices in times of market volatility. SAMS is a four-step process that includes:

  • Profiling (establishing risk parameters based on client goals and ability to tolerate various
    levels of market volatility);
  • Allocating (developing portfolios with specific asset allocation models and exclusive use of consistently top-performing no-load and load-waived mutual funds tailored to their investment profile);
  • Implementing (purchasing from a recommended list of mutual funds among multiple asset classes for diversification and reduction of exposure to market risk);
  • Monitoring (providing ongoing monitoring of fund and account performance and making changes as dictated by performance or market conditions while also generating in-depth, quarterly account performance statements).
Beyond that, TMFS clients expect regular communication from their advisors in addition to receiving monthly commentaries via e-mail and his market commentaries in the quarterly client newsletters.

The Mutual Fund Store® and its nationwide system of investment advisors manage more than $4 billion on behalf of its 20,000 clients. We encourage you to learn more about what makes our company special by contacting a TMFS advisor near you.

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The Mutual Fund Store® advisors provide independent, fee-based, investment advisory and asset management services based on asset allocation models and mutual fund recommendations from Chairman and Chief Investment Officer Adam Bold. Customized portfolios are developed and implemented for clients based on their unique financial situation and ability to tolerate risk associated with investments in securities.